My Mission:
I am using my long experience as an advertising creative director to help job seeking professionals create a compelling identity so they can secure job interviews and get hired.

Visit my Web site for more details!

The Challenge

You are a professional. But you can’t get an interview. And if you can’t get an interview, how will you ever get the job you want?

The fact is, most job-seeking professionals need help in developing their “personal brand” so they can stand apart from the crowd. Conventional cover letters, resumes, and job interviewing techniques aren’t adequate anymore. Because they make all applicants look and sound identical (everybody uses the same Action Verbs and Power Words).

The Solution

I have developed unique brand identities and compelling communication materials for literally hundreds of companies (see About Me). And I use similar strategies to create your brand identity and transform your key job search materials, including a unique resume format employing curiosity-generating sidebars. Then I use my experience as a theater actor, director and critic to help refine your job interviewing skills.


The Resumes Re-imagined Approach

Your cover letter is an ad.
Like a successful ad, a cover letter has to get attention instantly and convey your key strengths in a memorable and powerful way. I can help you do that.

Your resume is a movie trailer.
A movie trailer builds interest in seeing an upcoming film. In a similar way, your resume must create in the recipient a curiosity and lively interest about you, along with a desire to take the next step—a face-to-face interview with you. I can show you how that is done, using sidebars to create a unique look and build interest in you and your capabilities.

Your job interview is a live performance.
You need to prepare as an actor does. This includes, detailed preparation, knowing you “lines,” and applying tricks of the acting trade to appear confident, natural and energetic. And I can share that knowledge with you.

The Result:

You will not only have a different way of writing about yourself, you will have a fresh and intriguing way of talking and even thinking about yourself and your professional skills.